Privacy Policy
July 1, 2026
We have updated our privacy policy.
As part of the transition of PC Financial and PC Insurance to EQ Bank, we’ve updated the Loblaw Privacy Policy and related privacy notices. We’ve also refreshed our policies to better reflect our current privacy and advertising practices. The updated policies take effect July 1, 2026.
Effective date
July 1, 2026
Loblaw Privacy Policy
At Loblaw Companies Limited, we respect your privacy and take great care in protecting your personal information. As a leading Canadian retailer, with operations spanning across the retail and health industries, we have millions of individuals interacting with us each week – in our stores and through our websites and mobile applications.
Canadians rely on us to safeguard this information and ensure its responsible collection and use. To do so, we strive to adhere to the following principles:
We will be transparent about how we handle your personal information and our privacy practices
We will use your personal information to benefit you and enhance your customer experience
We will protect your personal information and handle it responsibly
We also want to be transparent about how you can help manage your privacy and information, so you can make informed decisions.
Here’s the full privacy policy and notices for quick access:
Loblaw Privacy Policy
How Loblaw manages and protects your personal information, and your privacy choices.
Loyalty
How we manage and protect your personal information if you are a PC Optimum member and/or PC Insiders subscriber.
Health and Wellness
How we manage and protect your personal information when you receive healthcare services or use our PC Health offerings.
Interest-Based Advertising and Media
How we use personal information to provide tailored advertisements, and your privacy choices.
How do I know if there are changes to the privacy policy?
The “Effective Date” at the top of the policy indicates when it was last updated. We may make changes to this policy from time to time. Any changes we make will become effective when we post a modified version of the policy on this webpage. If we make any material changes to the policy, we will post a notice on the relevant websites and/or applications, as applicable. By continuing to participate in our programs, and/or use our services or purchase our products after the modified version of the policy has been posted, you are accepting the changes to the policy, subject to any additional requirements which may apply. If you do not agree to the changes in our policy, it is your responsibility to stop participating in our programs, and/or using our services or purchasing our products. It is your obligation to ensure that you read, understand, and agree to the latest version of the policy.
Who do I contact with privacy questions?
If you have any questions about how we handle your personal information, please contact the appropriate Privacy Office noted below. If you have a program, product, service, or are participating in a promotion, contest or event that is offered by us with a third party, the third party may hold your personal information. If you have any questions or concerns related to them, we will direct you to the appropriate party so that you may make enquiries as to that party’s privacy policies and practices.
Loblaw privacy questions: For all privacy questions or requests related to Loblaw, including requests to close your accounts, access or correct your information, submit your request in writing through the Privacy Request Form(Open in a new tab).
Additional contact details:
Loblaw Corporate Office - Privacy Office: Email: loblawprivacy@loblaw.ca(Open in a new tab) Phone: 1-855-416-1244 (Open in a new tab) Address: Loblaw Privacy Office 1 President’s Choice Circle, Brampton, ON L6Y 5S5
Lifemark privacy questions: For all privacy questions or requests related to Lifemark, please contact the Lifemark Privacy Office referenced below:
Privacy Officer – Lifemark Health Group Email: privacyofficer@lifemark.ca(Open in a new tab) Phone: 1-866-446-3080 (Open in a new tab) Address: 243 Consumers Rd, 12th floor North York, Ontario M2J 4W8
