President’s Choice is bringing more fun and less stress to the holidays with new products and easy entertaining inspiration

BRAMPTON, ON, November 8, 2022 – As the holiday season kicks off, President’s Choice^® (PC) is set to make this year’s entertainment easier and more delicious than ever. Today, the PC^® Insiders Report^TM Holiday Edition arrives in stores and online with hosting tips and cooking inspiration to help bring more merry and less stress to the season.

While the holidays are often considered the most magical time of year, Canadians know that the magic of bringing traditions and special moments to life doesn’t happen by accident. A recent survey* commissioned by the team at President’s Choice found that 82 per cent of Canadians agreed that holiday traditions are important to them. However, two-thirds are stressed about how to make the holidays magical every year, without missing out themselves.

“At President’s Choice we’ve been making the holidays easy and delicious for decades," says Galen Weston, President and Chairman of Loblaw Companies Limited, “and this year the team has outdone itself with dozens of showstopping PC desserts, mains, kitchen essentials, holiday décor and of course, ready-to-cook appetizers. Everything to minimize your time in the kitchen and maximize your time making holiday memories with family and friends.”

We know that the holiday season is often filled with family, food, and, well, stress. For Canadians looking to up the “wow” factor this season with minimal stress, PC^® has them covered.

Here are few new must-try appetizers and holiday home essentials for entertaining ease:

• PC® Jerk Chicken Wings:(Open in a new tab)Smoky, spicy and speedy to prepare. Inspired by a secret family recipe, they are super flavourful with a medium, warm heat.

• PC® Peking-Style Duck with Pancake Wrappers Meal Kit:(Open in a new tab) A delicious medley of shredded duck, crisp cabbage, sweet bean sauce, carrots and green onions with palm-sized pancakes for wrapping. Super simple, full of flavour and ready in half an hour.

• PC® Crispy Shrimp Fine Hors D’oeuvre Trio:(Open in a new tab) These party-ready, hand-crafted trio of shrimp appetizers are crunchy delicious showstoppers.

• PC® Cranberry & Brie Puff Pastry Bites: (Open in a new tab) This multi-purpose appetizer, made with 100% Canadian cranberries is the ultimate combination of sweet, tart, cheesy and flaky

• PC® Ascolana Fried Olives Stuffed with Cheese:(Open in a new tab) Inspired by the legendary Ascolana olive, a classic from Italy’s Marche region, this olive is stuffed with four cheeses and lightly breaded.

• PC® Acacia Serving Board:(Open in a new tab) Whatever you’re serving, you can reach peak plating perfection with the PC^® Acacia Serving Board.

• PC® Everything Pan:(Open in a new tab) This super-pan has eight uses (searing, braising, boiling, frying, steaming, sautéing, straining and baking) and comes in two colour options, terracotta and beige.

PC^® products are available at Loblaw stores across Canada, including Loblaws^®, No Frills^®, Real Canadian Superstore^®, Shoppers Drug Mart^® and Zehrs^®. For holiday entertaining inspiration, get your copy of the PC^® Insiders Report^TM Holiday Edition at your nearest Loblaw-owned location, or view your digital copy all season long at pc.ca(Open in a new tab).

About Loblaw Companies Limited:

Loblaw Companies Limited is Canada’s food and pharmacy leader, as well as its largest retailer and private sector employer. With approximately two billion transactions each year in its unmatched network of nearly 2,500 stores and national e-commerce options, Loblaw brings food, pharmacy, beauty, apparel and financial services to customers through many of Canada’s favourite and most-trusted brands: President’s Choice^®, No Name^®, Loblaws^®, Shoppers Drug Mart^®, No Frills^®, Real Canadian Superstore^®, T&T^®, Joe Fresh^®, PC Express^TM and PC Financial^®. The company's loyalty program, PC Optimum^TM, has more than 18 million members and is one of Canada's largest, and most loved reward programs.

Loblaw's purpose is to help Canadians live life well. It makes good food affordable, health, beauty and wellness accessible, saving for the future possible, and essential style achievable.

*About the PC Insiders Report Omnibus Survey:

This Maru Public Opinion survey conducted on behalf of Citizen Relations was undertaken by the sample and data collection experts at Maru/Blue. 1,514 randomly selected Canadian adults who are Maru Voice Canada online panelists were surveyed from October 13th to October 14th 2022. The results of this study have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. For comparison purposes, a probability sample of this size that is comprised of full-time employed respondents used in this study has an estimated margin of error (which measures sampling variability) of +/- 3.0%, 19 times out of 20. Discrepancies in or between totals when compared to the data tables are due to rounding.