Unlocking Possible Lives Here^TM with President's Choice^®

For over four decades, PC^® has been more than a brand; it's been a cornerstone in helping Canadians truly Live Life Well^®  . Our unwavering commitment has always been to transform everyday living, from elevating culinary experiences to empowering financial freedom and simplifying vital healthcare. Last year, we dared to dream bigger: envisioning a future where our entire PC family of brands – PC^® Food, PC Health^TM, PC Express^TM, PC Financial^®, and PC Optimum^TM – could unite to unlock value for Canadians. This bold vision ignited 'Possible Lives Here™,' our promise to lighten every burden and unleash the full potential of everyday life. 

Food that inspires  

At PC Food, innovation drives everything. Gemma Abela, senior director, Masterbrand strategy and control brand marketing, explains: “What truly excites me at PC Food is our relentless hunt for the new and exciting. We're always seeking out the best flavours from around the world, so we can bring them right to our customers. Our promise to Canadians is simple: top quality, no shortcuts, and always a wide variety of delicious products that offers great value. This is where ‘Possible Lives Here’ comes alive, by simplifying meal prep and bringing joy to everyday dining.”  

Health that empowers  

Life feels lighter when health worries are eased. PC Health helps Canadians get timely support from pharmacists and healthcare providers. Saffron Boyd, senior marketing manager, digital health and innovation, notes: “PC Health empowers Canadians to take control of their health journey. Linking users to pharmacists who can assess and treat common concerns, as well as offer support for more complex conditions, provides timely support within a strained healthcare system.  

Time that matters  

On busy days, convenience is everything. PC Express brings groceries straight to customers, saving valuable time. Avery Ironside, senior director, marketing online grocery, highlights: “Every day colleagues across our various teams play a critical role in enabling groceries to easily reach our customers through pickup and delivery, from building the platforms that make it simple and rewarding to place an order, to picking and packing groceries with care to ensure customers get the right groceries on schedule. For me, this is how ‘Possible Lives Here’ becomes more than just a promise, it’s our daily commitment to giving Canadians back their time.”  

Money that works harder  

With PC Financial, everyday banking becomes rewarding. Rebecca French, director, brand and marketing, explains: “At PC Financial, we want to make your everyday banking truly rewarding. We build smart, easy-to-use solutions that fit right into your life, helping your money go further. With ‘Possible Lives Here’ our goal is to empower Canadians to easily unlock real value from their daily financial activities. 

Rewards that delight  

PC Optimum ensures purchases go further while adding moments of joy. Kelsey Martin, director, loyalty marketing, shares: “I am energized by the work we do to bring value to Canadians, highlighting what the PC Optimum program can unlock for them. Whether it’s helping a customer understand the program, adding a bright spot to their day through earning points, or bringing them little moments of joy through redeeming, we’re here for their journey! Through ‘Possible Lives Here’ we offer tangible reality of making everyday purchases more rewarding and helping Canadians save more money.”  

A Unified promise   The PC^®  brand family – PC Food, PC Health, PC Express, PC Financial, and PC Optimum – works together as a complete system, making life easier. This fall, as the 'Possible Lives Here' campaign unfolds, it's a powerful reminder of our collective impact and mission to help Canadians Live Life Well. Our dedication helps them not just navigate, but truly enrich their lives, saving them time, money, and worry. This is the heart of PC^®  : making sure that for every Canadian, Possible Lives Here. Through PC Health, 'Possible Lives Here' becomes more than just a motto; it's an actionable commitment to improving the lives of Canadians.