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New game helps shoppers train for their next big haul at No Frills stores, and get rewarded with PC^® Optimum points

BRAMPTON, ON, May 13, 2019 /CNW/ - No Frills is helping Canadians get their virtual shopping carts ready for the ultimate hauler experience with earning PC Optimum points in real life with the release of Hauler Aisles of Glory(Il s'ouvre dans un nouvel onglet)™, a retro 8-bit 2D animation video game. A web-based game, played in-browser on mobile, tablet and desktop, Hauler Aisles of Glory is a key part of the new No Frills marketing campaign that launched on May 6th.

"Every major sport has a video game franchise, so why should hauling be any different?" says Uwe Stueckmann, Senior Vice President, Marketing, Loblaw Companies. "The best haulers aren't born - they're made. This game is designed to let them practice before they head to No Frills for an epic haul."

Based on the in-store shopping experience, Haulers will train for their next shopping trip by running through an 8-bit animated No Frills, collecting points for hauling groceries and avoiding unnecessary frills and obstacles not commonly found at grocery stores like diamonds, limousines, and expensive speed boats. The Hauler will dash seamlessly between the different sections of the store through produce, packaged goods, bakery, meat and even outside through the parking lot.

After the virtual haul is complete and gameplay ends, players can enter their PC Optimum card number to claim their daily reward of 500 PC Optimum points. The game will continue to reward points until 50,000,000 PC Optimum points cumulatively have been rewarded to Canadians.

To play the game, please click here(Il s'ouvre dans un nouvel onglet) to haul like you never have before.

In addition to the video game, the new No Frills Hauler campaign includes a new commercial, community events at local stores, as well as new items on haulershop.com(Il s'ouvre dans un nouvel onglet), which is slated to rollout in June.

About Loblaw Companies Limited

Loblaw Companies Limited is the nation's largest retailer, providing Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. Loblaw's purpose – Live Life Well^® – promotes the needs and wellbeing of Canadians, who make one billion transactions annually in the company's stores. With more than 2,400 corporate, franchised and associate-owned locations, Loblaw, its franchisees, and associate-owners employ almost 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.

SOURCE Loblaw Companies Limited