Representation
We are building a culture that is inclusive of all people living in Canada. One where our colleagues and employees can be who they are. Where discrimination is denounced. Where we break barriers so that everyone can thrive.
As we deliver on our goal of being Canada’s most diverse and inclusive employer, we will provide transparency on our progress towards our representation targets. As of 2023, we have achieved:
39% of executive roles represented by women (on track to achieve 40% by 2024)
46% of management roles represented by women, exceeding our 2024 goal of 43%
28% of executive roles represented by visible minorities, exceeding our 2024 goal of 25%
32% of management roles represented by visible minorities (exceeding our 2024 goal of 30%).
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DEI governance
Education and training
We are making Loblaw a more representative workforce at leadership levels and creating a culture of empathy and inclusion by training our entire workforce on priorities like inclusiveness and allyship.
Since 2021, over 166,000 of our colleagues completed two courses covering fundamental DEI topics – Building a Culture of Inclusion and Being an Ally, well on our way to achieving our goal of 200,000 by the end of 2024
Employee programs and resources
Loblaw employs Diversity, Equity and Inclusion (DEI) practitioners who lead and support DEI programs and consult with our organization. They work alongside an Inclusion Council of more than 20 senior leaders who meet regularly to discuss ways to advance DEI, and report routinely to Loblaw’s Management Board and Board of Directors.
Each of our Inclusion Council members meet frequently with their own committee as a divisional lead or executive sponsor for one of our four employee resource groups (ERG):
ABLE
Embrace Your Roots
Go Further Women
PROUD
Championing disability inclusion
ABLE at Loblaw
ABLE at Loblaw acts as a voice and support centre for hiring people with disabilities. ABLE monitors representation and accessibility in our business, celebrate the unique abilities of people with disabilities, and educates leaders on hiring and managing people with disabilities.
To improve inclusive experiences for our customers, we continued with two pilot programs to provide a more accessible in-store experience:
Leveraging loop system technology¹ to provide a more inclusive experience for customers using hearing devices and;
Utilizing a booking service to allow customers with disabilities to pre-book an appointment to have dedicated assistance when shopping.
¹ Loop system uses hearings aid technology to cut out background noise.
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Anti-racism and celebrating cultural diversity
Embrace Your Roots at Loblaw
Embrace Your Roots is the multicultural and Indigenous colleague resource group. It celebrates the many cultural backgrounds that exist in our business and promotes the importance of having multiculturalism at all levels of our organization.
Since 2020, representation of members of visible minorities or racialized groups increased 7% in executive positions and 11% in management.
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Gender equity and advancing women
Go Further Women at Loblaw
Go Further Women focuses on empowering women of all backgrounds to realize their full potential and grow their careers at Loblaw.
Since setting new goals in 2020, representation of women in executive positions and management have increased 5% and 3%, respectively.
Our focus on new talent is enabling us to build a more gender diverse pipeline. In 2023, 50% of our interns and 63% of Loblaw Scholarship recipients identified as women. Plus, 45% of executive successors identified as women, as did 44% of Top Talent.
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2SLGBTQIA+ inclusive spaces
PROUD at Loblaw
PROUD at Loblaw’s mandate is to create a positive space where colleagues of all genders and sexual orientations feel welcomed and can be their authentic selves to enable them to contribute fully.
We've implemented several initiatives to create a more inclusive space for colleagues and customers, including:
Encouraging store colleagues to add pronouns to their uniform badges
Expanding inclusive washroom signage across the store network
Modifying business applications to support name changes for transitioning colleagues
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Indigenous reconciliation
Reconciliation and Inclusion of Indigenous Peoples
We acknowledge and respect the unique histories, languages, cultures, and rights of Indigenous Peoples. We recognize that our operations are located on traditional territories across Canada, and we are committed to working with Indigenous Peoples and communities to establish and foster enduring collaboration.
To focus our commitment, we have identified actions for which we feel we have the greatest opportunity to impact: Building allyship through education; Championing employment of Indigenous peoples; and driving the well-being and economic development of Indigenous peoples and communities. Highlights of this work include:
Deployed a training program for Indigenous inclusion and collaborated with our recruitment teams to develop strategies and remove barriers, aiming to close the gap and increase representation of Indigenous colleagues in our corporate workforce.
Continued the expansion of our store Land Acknowledgment program, where stores initiate and foster a relationship with their local Friendship Centre, and as a physical symbol of this relationship a land acknowledgment sign is placed at the store. We now have over 230 stores with Land Acknowledgment signs, symbolizing relationships 230+ that we have created.
In June 2024, we celebrated the opening of the organizations first Downie-Wenjack Legacy Space(Open in a new tab).
Launched National Indigenous History Month and Day of Truth & Reconciliation campaigns for both store and store support teams, featuring events, toolkits, resources, and speaking events with Bob Joseph, Maynard Johnny Jr. and more.
To support and celebrate the accomplishments of Indigenous women, we have been sponsors of the Canadian Council for Indigenous Business (CCIB) Indigenous Women in Leadership Award since 2021, and we continue to work closely to help build stronger representation of Indigenous business within our supplier network.
In recognition of Indigenous History month, Joe Fresh launched an orange shirt initiative(Open in a new tab) through The Gord Downie & Chanie Wenjack Fund and the artists Born In The North.
President's Choice Children's Charity's Power Full Kids™ | Future Growers program demonstrates a commitment to truth and reconciliation by annually awarding a container farm to a Canadian school serving primarily Indigenous youth. This initiative, with roots in three successful partnerships since 2018, empowers students to grow fresh produce year-round for their school meal program while linking food production with cultural traditions and sustainable agriculture.
In 2024, Shoppers Foundation for Women’s Health extended its partnership with Moon Time Connections - Canada’s only national Indigenous-led period equity organization – with a $500,000 donation to support access to period products for Indigenous communities across Canada.
In February 2025, Shoppers Foundation for Women’s Health (SFWH) announced a $10M donation agreement with the Government of Manitoba in support of The Winnipeg Foundation’s Missing and Murdered Indigenous Women, Girls, and Two-Spirit People (MMIWG2S+) Healing and Empowerment Fund. This fund supports activities that extend tangible, culturally responsive, and trauma-informed support to children, families, and communities of missing and murdered Indigenous women, girls, two-spirit and gender-diverse individuals. The donated funds will be used to provide application-based grants to support healing, learning and empowerment.
Our commitment to Indigenous Reconciliation is rooted in understanding and acknowledging the past while working towards a future that respects Indigenous rights and embraces diversity. We believe in creating opportunities for dialogue, learning, and growth as we journey together towards reconciliation. However, we recognize that this is a continuous process requiring consistent effort over time. As such, we remain open to feedback from all stakeholders as we strive to improve upon these commitments.
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