Every slice tells a story: The journey of PC Pizza

At Loblaw, every meal unfolds a story of quality, community, and genuine value. Our pizzas aren’t just food—they set the scene for memorable moments, whether you’re gathering with family on a bustling evening or enjoying a quiet night in.  

At a time when our customers are looking for value, Canadians can trust President’s Choice^® to find innovative and delicious foods that don’t break the bank. With PC Pizzas, customers can enjoy pizza night without the price tag of takeout or delivery. Not only are our pies usually more cost-effective than ordering from a local pizzeria, but also deliver on taste, convenience, and quality.  

It all begins with our commitment to quality ingredients. Take the PC Black Label Pizza: hand-tossed by skilled pizzaiolos in Italy and crafted with premium ingredients, each bite is inspired by the warmth and charm of a sunlit piazza in Rome.  Another delicious option is the PC Woodfired Pizza. It's baked in a wood-fired oven on volcanic stone, delivering a lightly charred, crisp crust paired with a soft, airy centre that recalls the cozy ambiance of a trattoria. And when you’re in the mood for something shareable, our PC Flatbreads—like the fan-favourite Creamy Mushroom variety—burst with bold flavours and a satisfying crunch.     

“March break can be a particularly stressful time for our customers and colleagues when it comes to navigating mealtime for their families,” says Allison Jones, Executive Chef, President’s Choice. “PC Pizzas are a great solution. They’re big on flavour and quality and are the perfect way to help get dinner on the table in minutes.” 

Value goes beyond just a price point—it’s about the experience, the memories, and the care that goes into every product. Whether it’s a festive family gathering or a spontaneous pizza night, PC Pizza invites you to savour a moment that’s both delicious and affordable.