Maxi's Maritime Move

For four decades, Maxi^® has been a household name in Quebec, synonymous with groceries at low prices. Now, this beloved banner is embarking on an exciting journey, crossing provincial lines to bring its bold and daring humor to Caraquet, New Brunswick. This marks a significant milestone: the very first Maxi store outside of Quebec!

With over 185 stores dotting the Quebec landscape, Maxi has become a cornerstone of the province's grocery scene. According to the BrandSpark Canadian Trust Study, Quebec shoppers voted Maxi the most trusted grocery store for low prices for the second consecutive year, a testament to its dedication to affordability without sacrificing quality.

Patrick Blanchette, Vice-President of Maxi, emphasizes the careful consideration that went into choosing Caraquet. "We were drawn to Caraquet's strong sense of community and its vibrant Francophone heritage," he explains. "These values resonate deeply with Maxi's own DNA. We believe we're a great fit."

This announcement speaks volumes about Loblaw's faith in Maxi's proven business model. By prioritizing value while maintaining high standards for quality and freshness, Maxi has cultivated a loyal customer base and established itself as a leader in the discount store market.

As Maxi gears up to welcome new colleagues and customers into its extended family, the anticipation is palpable. The Caraquet store represents not just an expansion, but a bold step forward in Maxi's evolution.

"We're incredibly excited to become a part of the Caraquet community," adds Blanchette. "We're committed to building lasting relationships and contributing to the town's continued success."

This expansion is just the beginning of an exciting new chapter for Maxi—one where more Canadians can experience a combination of great value and savings. Stay tuned as Maxi continues to innovate and uphold its unwavering commitment: being the smart choice for quality and freshness at low price.