Follow the epic journey each week by checking out the no frills^® digital flyer

BRAMPTON, ON – January 7, 2021 Picking-up where the epic frill-kicking introduction of the Haulerverse left off, no frills® is back in action with the release of its graphic novel “Rise of the Frills.” The animated adventure will be released in ten weekly installments as part of the no frills® digital flyer. The limited digital series follows the Haulers – Meg the OG Hauler, Jeff the Budget Boss, Nia the Digital Deal Hunter and Hank, the Deal Slinger on their heart- stopping, bill-shrinking, wallet-wrangling quest to fight frills and secure sweet, sweet savings.

Fans of the graphic series can catch the Haulers in action with new storylines dropping every Thursday. Be  sure to hold onto your seats  as the battle between saving and spending heats up, with inevitable twists, turns and hidden clues to insane new drops down each aisle (you didn’t hear it from us), the adventure deeper into the Haulerverse is sure to be one hell of a ride.

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With more than 2,400 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.