May 31, 2024 (Brampton ON) – Today, No Frills, the popular hard discount grocery retailer, opened its first small format store, located in downtown Toronto at the corner of King and Shaw. The new store will offer customers a great selection of grocery, full produce and meat offering, and the low prices as well as in-store and flyer promotions of No Frills.

“The new, smaller format gives us flexibility when determining new locations, whether in urban or rural settings, we can now open stores where Canadians need them most, improving access to lower cost food,” said Melanie Singh, President of Hard Discount, Loblaw Companies. “While smaller in size, the shopping experience will be comparable to the large format store - we design each new location with a full grocery shop in mind, according to the customers who shop there, stocking the brands and products they want most at the prices they have come to expect from No Frills."

Highlights of this new store include:

• A footprint of under 15,000 square feet, less than half the size of a traditional No Frills location

• Same prices as well as in-store and flyer promotions as other No Frills

• Special products and formats, locally sourced to meet the preferences of the community

• Increased access to affordable food, particularly in rural communities

• Exciting new products, including hot food, rotisserie chicken and fresh bakery

For Media Inquiries: pr@loblaw.ca(Open in a new tab)

About Loblaw Companies Limited

Loblaw Companies Limited is Canada’s food and pharmacy leader, as well as its largest retailer and private sector employer. With over 1 billion transactions each year in its unmatched network of 2,500 stores and national e-commerce options, Loblaw brings food, pharmacy, beauty, apparel and financial services to customers through many of Canada’s favourite and most-trusted brands: President’s Choice, No Name, Loblaws, Shoppers Drug Mart, No Frills, Real Canadian Superstore, T&T, Joe Fresh, PC Express and PC Financial. The Company’s loyalty program, PC Optimum, has more than 16 million active members and is one of Canada’s largest and best-loved reward programs.

Loblaw’s purpose is to help Canadians live life well. It makes good food affordable, health, beauty and wellness accessible, saving for the future possible, and essential style achievable.