• The new PC Insiders^TM World Elite Mastercard^®brings Canadians extraordinary value, every day, with unlimited earning potential, the most PC Optimum^TM points and exclusive benefits. 

• Existing eligible PC^® Mastercard^® cardholders are auto-approved¹ for the PC Insiders^TM World Elite Mastercard^® and can upgrade exclusively within their PC Financial^® online account. 

• Get $1,100 in average annual value² when you shop with the PC Insiders^TM World Elite Mastercard^®. 

TORONTO, December 1, 2023 – Today, PC Financial^® unveiled the PC Insiders^TM World Elite Mastercard^®, marking a significant milestone in the PC Financial^® commitment to product innovation and delivering unparalleled value to Canadians. With a focus on unlocking value in everyday spending, cardholders can get $1,100 in average annual value² when they shop with the PC Insiders^TM World Elite Mastercard^®. 

Designed for Loblaw brand enthusiasts looking to get more value from their everyday purchases, the card offers the highest PC Optimum^TM points earn-rate across everyday spending categories, including grocery, gas and beauty. Notably, cardholders can earn up to 7 cents per litre in PC Optimum points at Esso^TM & Mobil^TM stations, receive unlimited $0 online grocery delivery and pickup with a complimentary PC Express^TM Pass subscription, and a suite of additional perks, for an annual fee of $120³. 

"The PC Insiders^TM World Elite Mastercard^® is a testament to our ongoing commitment to innovation and delivering unmatched value to Canadians in spending categories that truly matter to them," said Barry Columb, President & CEO of President’s Choice Financial^®. "Over the past 25 years, PC Financial^® has been dedicated to simplifying financial products for Canadians with award-winning products that provide unparalleled value in your everyday. With the PC Insiders^TM World Elite Mastercard^®, we're taking the offering of extraordinary value for Canadians to new heights with our highest PC Optimum^TM points earn rate. We're thrilled to continue our mission of helping Canadians Live Life Well with this exceptional product."  

The PC Insiders^TM World Elite Mastercard^® unlocks more points, more perks, and more PC^® with the following benefits:  

• 40 points per dollar at Loblaw^® banner grocery stores 

• 50 points per dollar at Shoppers Drug Mart^® and Pharmaprix^® stores 

• Up to 7 cents per litre in points at Esso^TM & Mobil^TM stations 

• 10 PC Optimum^TM points per dollar everywhere else 

• Unlimited $0 online grocery delivery and pickup with a complimentary PC Express^TM Pass subscription (valued at $99.99) 

• Cardholders can add up to four additional authorized cardholders for free 

• Cardholders can get $1,100 in average annual value² 

In addition, the card provides comprehensive benefits such as travel emergency medical insurance, purchase assurance, extended warranty, car rental collision insurance, access to Mastercard^® concierge services, and identity theft assistance. Conditions apply to all benefits. 

Plus, existing eligible PC^® Mastercard^® cardholders are automatically approved¹ for the PC Insiders^TM World Elite Mastercard^® and can upgrade exclusively through their PC Financial^® online account. Cardholders can also add up to four additional cardholders for free, enabling more ways for cardholders to earn PC Optimum^TM points.   

For Canadians looking to maximize the value of their everyday spending, they can apply for the PC Insiders^TM World Elite Mastercard^® or get more information now at pcfinancial.ca.(Open in a new tab) 

 ¹Upgrade offer is based on your current President’s Choice Financial^® Mastercard^® account status and details. Offer subject to change, extension or cancellation without notice.  

²Average annual value estimate consists of PC Express^TM Pass annual subscription ($99.99) plus PC Optimum^TM points predicted to be earned annually by average active PC Insiders^TM World Elite Mastercard^® cardholders. Total and category spending estimates are based on 2022 annual purchase data from PC Financial^® World Elite Mastercard^® cardholders projected to upgrade to PC Insiders^TM World Elite Mastercard^®. For illustrative purposes only; results vary based on individual spending. 

³Current annual interest rates for all products are available at pcfinancial.ca(Open in a new tab) and are disclosed at the time of application.  

About President's Choice Financial  PC Financial^® provides unprecedented value to customers, simplifying financial products to help Canadians Live Life Well^®. Through the PC^® Mastercard^® and the PC Money^TM Account, customers save on banking fees and have earned more than $1 billion worth of PC Optimum^TM points to redeem for beauty, groceries, gas, apparel, and other products. The company is committed to being one of Canada's most diverse and inclusive employers and makes it a priority to reflect this in its people and culture.  

Established in 1998, PC Financial^® is a part of Loblaw Companies Limited. For more information, visit pcfinancial.ca(Open in a new tab).