2023 ESG Report
Reduced waste. Discounted prices.
June 4, 2020
At Loblaw, we're in the business of providing food – not wasting it.
That's why our partnership with Flashfood, a third-party app that helps our stores sell best before date food items at discounted prices and reduce food waste, makes so much sense. And judging by the numbers, customers love it, too!
Flashfood rolled out to more than 400 Loblaw banner stores in 2019 and in just one year, helped divert 4.6 million pounds of potential food waste from landfills, fed more than 110,000 families and allowed shoppers to collectively receive a discount of more than $10 million on groceries.
Here’s how it works. Stores load the Flashfood app with products that are nearing their best before date – items like meat, produce, bakery items, dairy products and even non-perishable foods. Customers download the app, select their store, browse and purchase items for a discount of up to 50%. Payment takes place directly through the app, and items are picked-up at the store in the designated Flashfood zone. To date, the Flashfood app has surpassed one million downloads in Canada. Everybody wins: our customers, our company and, best of all, the planet.
Flashfood will be rolling out to more stores this year, including 38 Your Independent® stores and select NOFRILLS® locations.
