It’s the biggest beauty launch from the retailer, with more than 1,000 new products that are cruelty-free

BRAMPTON, ON, October 7, 2020 / CNW/ — Today, one of Canada’s leading health and beauty retailers, Shoppers Drug Mart Inc. ("Shoppers Drug Mart") officially unveils its biggest beauty line, the new Quo Beauty^TM collection. This bold refreshed brand consists of more than 1,000 newly formulated products in a range of 12 different categories and is 100 percent cruelty-free.

“Quo Beauty was designed for Canadian beauty lovers,” says Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart. “It’s an incredible line of fun and vibrant beauty products that help Canadians easily achieve the latest on-trend makeup looks, for less.”

To celebrate the launch of the brand, Shoppers Drug Mart partnered with makeup superstar Hung Vanngo, who created a selection of looks for the campaign and a YouTube tutorial video that illustrates one of the latest fall trend makeup looks using his favourite Quo Beauty products.

“I’m so impressed with the new Quo Beauty range because the products are both inspirational and easy-to-use,” says Hung Vanngo, world-renowned makeup artist and recipient of the Canadian Arts and Fashion Award in 2019 for Makeup Artist of the Year. “I loved creating a wide range of unique looks with the products — looks that range from beautiful and natural to dramatic and colourful, and everything in between.”

Canadians can find Quo Beauty products exclusively at more than 1,300 Shoppers Drug Mart^® store locations including 150+ Pharmaprix^® stores in Quebec, as well as online. For the first time, the brand has expanded its cosmetic and beauty product offering to more than 300 Loblaw-owned grocery stores.

Quo Beauty key highlights:

• Quo Beauty products will now be available in new categories including, hair tools and appliances, travel accessories, sunglasses, bath liquids, fizzers and bath accessories, and artificial nails

• Quo Beauty colour cosmetics were created with the goal of minimizing product packaging across the line

• The comprehensive range of colour cosmetics includes more than 200 eye, lip and face products — plus exciting limited-edition seasonal collections

• All Quo Beauty colour cosmetics are vegan, cruelty-free and PETA-certified

  • There is now a broad range of Quo Beauty makeup and skincare brushes made with synthetic fibres and offering high-performance application by leveraging the latest advances in technology and design

  • All Quo Beauty brushes are cruelty-free, vegan-friendly and responsibly made using 100 percent synthetic fibres

  • The Quo Beauty brush collection features multiple lines including Artistry, Classic, Classic double-ended, Skin, Trendy and select brush sets

• A new colour numbering system to identify Quo Beauty products will make it easier for consumers to find and purchase the products

About Shoppers Drug Mart Inc.

Shoppers Drug Mart Inc. is one of the most recognized and trusted names in Canadian retailing. The company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With almost 1,300 Shoppers Drug Mart^® and Pharmaprix^® stores operating in prime locations in each province and two territories, the company is one of the most convenient retailers in Canada. The company also licenses or owns 47 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy^® (Pharmaprix Simplement Santé^® in Québec), and provides cosmetic dermatology services at two standalone The Beauty Clinic by Shoppers^TM locations. As well, the company owns and operates 43 corporate Wellwise by Shoppers Drug Mart^TM stores and an ecommerce site Wellwise.ca, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the company owns the Medical Cannabis by Shoppers^TM online platform for the sale of medical cannabis, Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Inc., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is an independent operating division of Loblaw Companies Limited.

For more information, visit: Quo Beauty Online(Open in a new tab)