Stacey diverts food waste and saves customers money

Just over seven years ago, Stacey Ulmer, found himself looking for a change. He had worked in the restaurant industry for 21 years before joining the team at the Real Canadian Superstore in Medicine Hat, Alberta as Bakery Manager. Stacey held various roles over the years before becoming Store Manager in December 2022, always prioritizing providing value to customers and reducing waste.

Loblaw is committed to sending zero food waste to landfill by 2030. Flashfood is one of many programs Loblaw is using at store level to help us to reduce food waste across our business, while also providing our customers with great value. Available in more than 770 of our stores, customers can purchase fresh products including meat, mixed boxes of produce, dairy, as well as non-perishable items at up to 50% off through the Flashfood App.

So far this year, Loblaw customers across Canada have saved more than $40 million by shopping Flashfood. Through the program, we have also diverted more than 15 million pounds of potential food waste.

“Flashfood is for everyone,” said Stacey. “We see young people maybe just starting out on their own, to your average family and seniors using the Flashfood App, which really shows you the reach of the program and how needed it is in our community.”

Stacey’s Real Canadian Superstore location is also the top Flashfood store in Canada, saving their customers more than $400,000 this year, while diverting 115,000 pounds of potential food waste.

“It’s very humbling to know we are enabling our amazing customers to not only live life well and save a little money,” explains Stacey. “But we’re also doing out part to eliminate food waste.”