Canadian brands, PC^® and Province of Canada, collaborate to honour this iconic Canadian dish BRAMPTON, ON, July 12, 2019 /CNW/ - In preparation for the cheesiest day of the year, National Mac and Cheese Day on Sunday, July 14th, the President's Choice^® (PC^®) brand has collaborated with Province of Canada to introduce a limited-edition PC^® Mac and Cheese t-shirt. This statement tee was designed to let Canadians share their love for the country's ultimate comfort food, featuring a cheesy smile from a PC^® cheddar noodle.

"Mac and cheese is a staple in the majority of Canadians' homes. We wanted to give Canadians a fun way to share their love for this cheesy dish," says Cheryl Grishkewich, Vice President, Marketing, President's Choice. "Ketchup or no ketchup, fork or spoon, white or orange cheddar, what makes a perfect bowl – or plate – of mac and cheese is one of the great Canadian debates. I'm one of many Canadians who prefers the PC^® Deluxe Cheddar Macaroni & Cheese Dinner as my mac and cheese of choice, and I will wear my shirt with pride to declare my favourite."

"We are always looking for ways to celebrate Canada, and we know that Canadians love their mac and cheese," says Julie Brown, Co-Founder of Province of Canada.  "It's an iconic Canadian dish, and we are thrilled to partner with an iconic Canadian brand."

Like many beloved dishes, there is a heated and long-standing debate on the best mac and cheese, and how it is best enjoyed.  This inspired the PC^® team to take to the streets to find out what makes the best mac and cheese:

• To ketchup or not to ketchup - that is the question: Over three quarters of Canadians (77%) passionately declare that mac and cheese is best enjoyed without ketchup;

• Which reigns superior - the fork or the spoon? The majority of Canadians (74%) would rather eat their mac and cheese with a fork than a spoon;

These limited-edition shirts are now available online at https://provinceofcanada.com/products/presidents-choice-mac-and-cheese-tee(Open in a new tab).

The President's Choice^® brand will be sharing the mac and cheese love with Canadians by donating all proceeds from the sale of the t-shirt to the President's Choice Children's Charity to help tackle childhood hunger in Canada.  Additionally, 5,000 boxes of the PC^® Deluxe Cheddar Macaroni & Cheese Dinner will be donated to President's Choice Children's Charity's new summer nutrition program run at local Boys and Girls Clubs across Canada.

About Loblaw Companies Limited: Loblaw Companies Limited is Canada's food and pharmacy leader, with almost 200,000 full and part-time employees working in more than 2,400 corporate, franchised and Associate-owned locations in communities across the country. Loblaw is proud to serve millions of Canadians each week with a wide range of products, including grocery, pharmacy, health and beauty, no-fee financial services, apparel, general merchandise, and wireless mobile products and services.

Loblaw delivers on its purpose – Live Life Well – by providing its customers with convenient locations, more than 1,050 grocery stores that span the value spectrum from discount to specialty, full-service pharmacy at more than 1,800 locations, and leading consumer brands including Life Brand^®, no name^®, President's Choice^® and Joe Fresh^®.

About Province of Canada: Province of Canada is a lifestyle brand based in Toronto that designs and manufactures all of their products in Canada – a place where made in Canada clothing and home goods hangout. 

*A survey commissioned by the President's Choice® team (methodology below)

About the President's Choice® survey: From July 3rd to July 4th 2019 an online survey of 1,516 randomly selected Canadian adults who are Maru Voice Canada(Open in a new tab) panelists was executed by Maru/Blue(Open in a new tab). For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

*While quantities last.

SOURCE Loblaw Companies Limited